Case Study: Scotiabank Arena transforms into the "Octobers Very Own Arena" with Icon Digital

Scotiabank Arena transforms in 3 weeks with Icon Digital

Scotiabank Arena faced the challenge of transforming its venue into the "Octobers Very Own Arena" for Drake's homecoming tour, with an extremely tight three-week timeline and a mere nine-hour window for installation. The vendor, Icon Digital, was tasked with this comprehensive rebranding, which involved large format printing, creative design, and installation services to celebrate a major partnership anniversary.

Icon Digital implemented a full-scale visual transformation. Their solution included concealing the arena's iconic exterior signage with a massive 143-foot vinyl masterpiece, rebranding entrance gates with illuminated signs, and adding detailed interior graphics like a historical timeline. The result was a complete and immersive rebrand that successfully turned Scotiabank Arena into the Octobers Very Own Arena, creating a powerful new identity and a lasting impression for all visitors under a highly constrained schedule.

Scotiabank Arena