Case Study: Saks Fifth Avenue creates an Instagram-worthy beauty department with Icon Digital's LED videowall

Saks Fifth Avenue unveils a redesigned flagship floor in February 2019 with Icon Digital

Saks Fifth Avenue faced the challenge of attracting visitors to its newly relocated Beauty Department on the second floor of its renovated flagship store in New York City. To achieve this, Saks turned to vendor Icon Digital for a digital signage solution.

Icon Digital designed and implemented a beautiful LED videowall that was affixed to the ceiling, overlooking a color-changing escalator. The solution was highly successful, with the launch of the redesigned floor receiving high praise from Saks' president, who called it “one hell of an Instagram moment,” highlighting its significant impact as a visual attraction.

Saks Fifth Avenue