Case Study: North York General Hospital elevates compassionate care branding with Icon Digital

North York General Hospital transforms 8 floors with Icon Digital

Icon Digital partnered with North York General Hospital to launch a brand campaign that visually reflected the hospital's commitment to compassionate care. The challenge was to create and install impactful visual elements throughout the hospital's facilities that would communicate the "Here For Life" campaign theme and NYGH's core values to patients and visitors.

The solution involved large format printing, creative design, and installation services from Icon Digital. They produced and installed elevator wraps spanning eight floors, a silicon edged graphic at the main entrance, vinyl wraps in the emergency area, and various billboards and posters. This comprehensive visual campaign successfully elevated the hospital's brand and created an environment that reinforces messages of care, kindness, and community support.

North York General Hospital