Case Study: Hudson’s Bay Company creates a winter wonderland with Icon Digital

Hudson’s Bay Company transforms its flagship store into a winter wonderland with Icon Digital across 2 holiday projects

Icon Digital has been a long-time partner with Hudson’s Bay Company, helping to create holiday experiences for their flagship Toronto store. The challenge was to transform both the interior and exterior of the store into a festive winter wonderland that would attract and engage shoppers during the holiday season.

The solution involved two Icon divisions collaborating on separate projects. Icon Media installed LED videowalls in the window displays with custom content, while Icon Visual produced vinyl wraps, wall décor, and retail signage to create a cozy, rustic ski lodge ambiance indoors, including a fireplace TV. As a result, the store was successfully transformed into a customer-favorite holiday destination, achieving the goal of a warm and immersive shopping experience. Icon Digital looks forward to continuing this successful partnership.

Hudson’s Bay Company