Case Study: Hudson's Bay Company supports safe in-store shopping with Icon Digital

Hudson's Bay Company produces thousands of face shields with Icon Digital

The Hudson's Bay Company, a major retailer, faced challenges related to maintaining operations and promoting safety during the COVID-19 pandemic, including the need for protective equipment and social distancing solutions. They partnered with vendor Icon Digital for large format printing and the manufacturing of safety products.

Icon Digital repurposed its services to produce thousands of FDA-approved acrylic face shields for the retailer's frontline workers. The vendor's solution also included manufacturing counter guards, floor graphics, disposable waste bins, and graphic inserts to promote social distancing across the customer's stores in Canada. As a result, Icon Digital helped Hudson's Bay Company outfit its brick-and-mortar locations with positive branded content and social distancing best practices to safely adapt and reopen.

Hudson's Bay Company