Case Study: Hamilton Golf and Country Club creates an immersive PGA Tour experience with Icon Digital

Hamilton Golf and Country Club hosts the 2019 RBC Canadian Open with Icon Digital

Hamilton Golf and Country Club needed comprehensive branding for its hosting of the 2019 RBC Canadian Open. The challenge was to create a consistent and immersive brand experience across the entire venue for both in-person attendees and media viewers. To achieve this, they enlisted the services of vendor Icon Digital for visual media and large format printing.

Icon Digital's solution involved meticulous colour testing to ensure brand consistency across all assets. They implemented a wide scope of work, including tee-off signage, entrance archway wraps, clubhouse window wraps, wayfinding signage, VIP suite backdrops, and frosted die-cut sponsor logos. The result was a seamless and professional branding environment that enhanced the tournament experience for all visitors, whether they were on the course or watching from home.

Hamilton Golf and Country Club