Case Study: Dior Creates an Immersive Holiday Retail Experience with Icon Digital

Dior launches immersive holiday pop-up in 1 night with Icon Digital

Dior Beauty engaged Icon Digital to create an intricate and eye-catching holiday retail pop-up installation for its Atelier of Dreams campaign. The challenge was to design and execute a complex display that would make the brand stand out in a busy seasonal retail environment, requiring custom fabrication and a rapid, overnight installation.

Icon Digital's solution involved custom acrylic fabric frames, backlit sparkling fabric prints, a product archway, spinning Dior stars, and an iconic Dior bike. The team completed the ground-up installation in a single night, later adding a frame with dynamic programmatic lighting that displayed various patterns and logos. An exterior LED video display created a seamless omni-channel experience. This innovative installation successfully made the retail location pop, bringing Dior Beauty's holiday activation to life.

Dior