Case Study: Dior creates an immersive in-store fragrance display with Icon Digital

Dior elevates in-store engagement with Icon Digital's custom Sauvage display

The luxury brand Dior faced the challenge of creating a striking and immersive in-store display for its Sauvage fragrance at Hudson's Bay that would capture the product's essence and captivate customers. Icon Digital was enlisted to provide a premium installation solution involving large format printing, fabrication, and installation.

Icon Digital designed and built a custom kiosk featuring a towering digital display and sleek black paneling that reflected the Dior brand's elegance. The solution successfully drew shopper attention, enhanced brand visibility, and drove engagement. The installation exceeded Dior's expectations, providing a powerful marketing tool that elevated the in-store experience.

Dior