Case Study: Christian Dior creates an immersive J’adore Parfum d’Eau pop-up with Icon Digital

Christian Dior launches immersive J’adore Parfum d’Eau pop-ups in 1 night with Icon Digital

Icon Digital partnered with Christian Dior Beauty to create an immersive pop-up experience launching the new J’adore Parfum d’Eau fragrance at two major Canadian shopping centres. The challenge was to execute a visually striking and detailed activation that would capture attention and beautifully represent the luxury brand’s image in a short timeframe.

The solution involved Icon Digital's fabrication and large format print teams working closely with Dior to realize their vision through custom acrylic fixtures, vinyl wraps, and chrome mirroring. The installation was completed overnight in each location. The pop-up became the main mall attraction for eight days, visited by thousands of guests and notable influencers, and was highlighted by local publications as a must-see activation, successfully showcasing the creative capabilities of Icon Digital.

Christian Dior