Case Study: Canadian Tire transforms Coca-Cola Coliseum for its 100th anniversary with Icon Digital

Canadian Tire transforms a stadium in 2 days with Icon Digital

In October 2022, Canadian Tire faced the challenge of transforming the Coca-Cola Coliseum for a one-night centennial employee event, requiring existing arena branding to be covered throughout concourse and bowl areas. Vendor Icon Digital was tasked with this large-format printing and installation project, which typically takes a week, under a tight two-day turnaround.

The solution from Icon involved wrapping the entire coliseum interior and exterior with branded graphics, utilizing door and wall vinyl, fabric backdrops, elevator wraps, banners, and pillar wraps. Icon Media also managed content on exterior digital boards. The result was a fully transformed venue showcasing Canadian Tire's history, successfully supporting a major celebration featuring celebrities and thousands of stakeholders.

Canadian Tire