Case Study: Brooklyn Nets create a bold home-court advantage with Icon Digital

Brooklyn Nets redesign Barclays Center for the 2019/2020 season with Icon Digital

The Brooklyn Nets sought to generate excitement for the 2019/2020 NBA season following major player signings by redesigning the branding throughout their Barclays Center arena. They engaged their vendor, Icon Digital, to handle this challenge using services like large format printing and installation.

Leveraging a long-standing industry partnership, Icon Digital implemented a comprehensive solution using vinyl murals, backlit graphics, and foamcore prints to install new graphics facility-wide. The result was the creation of a unique home-court advantage inside the innovative arena, successfully building buzz for the team's potential title run. Icon Digital executed the project to meet the customer's goals.

Brooklyn Nets