Case Study: Barilla showcases innovation and engages guests with Icon Digital

Barilla brings Cayman Cookout to social media with Icon Digital in January 2020

Barilla, the world's largest pasta producer, sought new ways to showcase innovation for its foods and products. The company partnered with Icon Digital to create a campaign around its participation in the Cayman Cookout event, aiming to capture the experience and promote a new airline catering solution.

Icon Digital implemented a comprehensive solution, sending a team of videographers and producers to capture the event and launch a social media campaign. Icon Visual also designed and installed an experiential booth at the Ritz Carlton for guest engagement. The results included a successful campaign launched across social media and a series of photoshoots that effectively promoted Barilla's newest ready meal offering.

Barilla