Case Study: Audi creates a standout Q8 launch experience with Icon Digital

Audi launches 3 Canadian events with Icon Digital

Icon Digital worked with Audi on the launch campaign for the new Audi Q8 in Canada. The customer's challenge was to present the vehicle in a way that highlighted Audi's classic brand identity while strongly emphasizing the model's exclusive advanced lighting technology during a series of events in Toronto, Montreal, and Vancouver.

The solution from Icon Digital involved creating an innovative digital projection map that was displayed on the Q8 at its unveiling. The custom animation precisely fit the car's specifications and was paired with programmable LED lighting. Icon Digital also provided large format prints for the events. This successful project helped catapult Icon Digital into larger automotive projects and solidified a strong relationship with the marketing partner, XMC.

Audi