Case Study: Tommee Tippee drives awareness and donations for premature babies with Icon Agency

Tommee Tippee drives 50,000+ views for Little Miracles with Icon Agency

The customer, Tommee Tippee, partnered with Icon Agency to create a communications campaign supporting a donation drive for Miracle Babies Foundation, an organization aiding premature and sick newborns. The challenge was to generate awareness and encourage donations for this sensitive cause, requiring communications that were sincere, dignified, and considerate of affected families.

Icon Agency developed an emotive campaign centered around a video featuring "Baby Piper," filmed on her originally expected birth date. This positive content was supported by PR activity to drive engagement. The solution successfully resonated, with the video amassing over 50,000 views in its first five days and inspiring hundreds of people to share their own stories, effectively driving traffic to the donation page.

Tommee Tippee