Case Study: The Alcohol and Drug Foundation helps people find support for loved ones with Path2Help from Icon Agency

The Alcohol and Drug Foundation generates 45m impressions with Icon Agency

The Alcohol and Drug Foundation (ADF) faced the challenge of helping people find support for a loved one harmed by alcohol or other drugs, a process often fraught with confusion and emotional barriers. Icon Agency was engaged to launch Path2Help, an innovative online tool designed to make seeking help feel easy and empowering.

Icon Agency developed an integrated campaign featuring the winning creative concept 'Somewhere To Turn To'. Despite production challenges, the campaign was highly successful, generating over 45 million impressions, 37 thousand clicks, and 1 million video completions. The ADF was subsequently named one of Australia and New Zealand's most innovative companies for its development of Path2Help.

The Alcohol and Drug Foundation (adf)