Case Study: Special Olympics Australia boosts brand awareness with Icon Agency

Special Olympics Australia generates 1,134 media hits with Icon Agency

Special Olympics Australia, an organization supporting athletes with intellectual disabilities or autism, faced a challenge with low brand awareness and being frequently misunderstood as part of the Paralympics. They engaged Icon Agency to develop a communications strategy to differentiate their brand and generate widespread media coverage around the Berlin World Games.

Icon Agency's solution was to leverage the event by telling the inspiring stories of the athletes, organizing airport celebrations, and securing media opportunities for the CEO. The strategy resulted in over 1,134 pieces of earned media coverage, a 22% increase from the previous games, and an audience reach of more than 115 million. Icon Agency successfully raised the profile of Special Olympics Australia across major national news outlets.

Special Olympics Australia