Case Study: shEqual drives industry action against harmful stereotypes with Icon Agency

shEqual drives 2,335 video views with Icon Agency

The customer, shEqual, an advertising equality movement run by Women's Health Victoria, faced the challenge of creating a shareable video to educate the advertising industry on harmful female stereotypes with a limited production budget. Icon Agency was engaged for PR and communications to develop a solution that would inspire the industry to take action against this prevalent issue.

Icon Agency implemented a solution by creating the SH!FT platform, which included an intimate panel event and a subsequent video content series. This approach provided real-world context and diverse industry voices, effectively turning the video production into an engagement experience. The results included significant industry attendance, over 2,300 video views, and hundreds of resource downloads. The measurable impact was raising awareness and arming professionals with the tools to challenge negative stereotypes, solidifying Icon Agency's role in driving this change.

shEqual