Case Study: North Western Melbourne Primary Health Network drives awareness of end-of-life choices with Icon Agency

North Western Melbourne Primary Health Network drives 2,500 website clicks with Icon Agency

North Western Melbourne Primary Health Network partnered with Icon Agency to address the challenge of promoting a new website about end-of-life choices. The customer needed to break down fear and stigma around conversations about death and palliative care to drive awareness and usage of this practical resource among their community and health professionals.

Icon Agency developed a sensitive campaign with the platform 'live every moment', which included a new visual identity and a digital marketing strategy. The solution successfully drove traffic to the website, resulting in over 2,500 clicks from search activity and more than 6,000 landing page views from social activity, enabling people to access vital services when needed.

North Western Melbourne Primary Health Network