Case Study: MyGuestlist enhances email and SMS automation UX with Icon Agency

MyGuestlist powers 430 million emails and SMS messages a year with Icon Agency

Icon Agency was engaged by MyGuestlist, the company behind the Sprout Send marketing automation platform, to design the user experience and interface for their new software iteration and its promotional website. The challenge was to create a world-class, easy-to-comprehend, and functional UX that aligned with the client's immediate and long-term vision, building upon work they had already started internally.

Using a design-led thinking and agile approach, Icon Agency collaborated closely with the client to develop a streamlined and intuitive interface. The solution included a comprehensive design system and a front-end pattern library, providing MyGuestlist's developers with standard templates and elements to ensure consistency and speed up future delivery. The resulting platform now sends over 430 million emails and SMS messages annually for over 3,000 global businesses.

MyGuestlist