Case Study: JANA builds brand authority and boosts media profile with Icon Agency's PR campaign

Jana doubles share of voice to 15.3% with Icon Agency

The customer, a leading investment consulting organization, faced the challenge of low brand awareness and an unclear brand story following the Hayne Royal Commission. To establish itself as a voice of trust and authority in the ethically conscious investment landscape, the customer, JANA, turned to Icon Agency for reputation management services.

Icon Agency implemented an integrated communications strategy built on a new brand platform, focusing on thought leadership and media engagement. The solution involved coaching key leaders, developing targeted content, and securing extensive Tier One media coverage on topics like climate change and COVID-19's impact on investing. The results for Icon Agency's client were significant, achieving a total reach of 155.1 million, 250 pieces of editorial coverage, and doubling their share of voice to 15.3%.

Jana