Case Study: iSelect improves website conversions and streamlines digital rollout with Icon Agency

iSelect helps millions of Australians with Icon Agency’s redesigned sales funnel and design system

The customer, iSelect, provides comparison and advice services to millions of Australians and sought to overhaul its website and sales funnel to improve conversions while maintaining its brand identity. Icon Agency was engaged to conduct a review and redesign the user experience.

Icon Agency implemented a collaborative, iterative process involving wireframes and high-fidelity prototypes to refine the new design. The core of the solution was the development of an advanced, interactive design system and pattern library, which went beyond a traditional style guide. This allowed iSelect's internal team to rapidly deploy new, perfectly branded pages and campaigns, leading to a more efficient process and measurable results in conversion lifts.

iSelect