Case Study: Equip Super achieves positive market reaction to its super fund merger with Icon Agency

Equip Super earns 9.5 million media reach with Icon Agency

Icon Agency was engaged by Equip Super to manage strategic communications and public relations for its unique merger with Catholic Super. The challenges included announcing the joint venture, integrating two different organizational cultures and media approaches, managing complex stakeholder issues, and navigating a competitive media environment during the 2019 Federal Election.

The solution implemented by Icon Agency involved strategically planning messages for key audiences and assisting with the drafting and placement of media communications. The results were highly positive, with the merger praised in major publications like the AFR. Icon Agency achieved a total audience reach of 9.5 million, 100% positive sentiment in all coverage, and the merger was welcomed by members and stakeholders.

Equip Super