Case Study: the Department of Defence achieves a consistent, scalable web estate with Icon Agency

Department of Defence unifies 100+ websites in a 2-year transformation with Icon Agency

The Australian Department of Defence faced a challenge with its sprawling and outdated web estate, which was characterized by an obsolete content management system and a lack of coherent content governance. This led to a poor user experience and inconsistent branding. Icon Agency was engaged to provide a strategic solution involving website design and development.

Icon Agency implemented a two-phase transformation project, which included developing a new Digital Content and Governance Strategy and creating a Defence Design System with a component library. This resulted in a streamlined, efficient, and user-focused digital ecosystem with consistent branding. The project achieved significant long-term cost and time savings and greatly improved the user experience for both Defence personnel and the public.

Department of Defence