Case Study: City of Whittlesea inspires local spending with Icon Agency

City of Whittlesea reaches 3,996,045 impressions with Icon Agency

The City of Whittlesea faced the challenge of motivating residents to spend locally after the COVID-19 pandemic devastated the local economy, causing high business closures and unemployment. Extended lockdowns had shifted spending habits online, and local businesses needed community support to recover. Icon Agency was engaged to develop an integrated campaign to change this behavior.

Icon Agency developed the "It's all here" campaign, which featured eight local business heroes to emotionally connect residents to the impact of their spending. The solution included videography, photography, and a media campaign across print, outdoor, digital, and social channels. The campaign delivered nearly 4 million impressions, with a 2.51% click-through rate on social media, and its PR component reached 176,000 people through 15 pieces of coverage.

City of Whittlesea