Case Study: City of Stonnington builds community support for Cato Square redevelopment with Icon Agency

City of Stonnington launches Cato Square for 108,000 residents with Icon Agency

The City of Stonnington faced the challenge of building community excitement and ensuring residents and local traders felt engaged and consulted about the ambitious redevelopment of the Cato Street carpark into a world-class urban park. Icon Agency was engaged to deliver a public relations and communications program to connect with these key stakeholders and manage the project's broad commercial and social implications.

Icon Agency implemented a comprehensive three-level community engagement and PR strategy. This involved a staged program including a community launch event, facilitated town hall meetings, an online forum, a drop-in information hub, and direct consultations. The solution successfully guided community consultation and communications through the key phases of the project announcement, design presentation, and construction commencement, ensuring stakeholder feedback was heard and incorporated.

City of Stonnington