Case Study: Association for Medical Imaging Management doubles attendance with iCohere Unified Learning System

Enhancing Educational Programs and Member Services with Technology

The Association for Medical Imaging Management (AHRA), a professional organization of more than 5,000 imaging managers and administrators, faced the dual challenge of rapidly evolving healthcare technology and shrinking budgets that made in-person education costly. To maintain high-quality, accessible continuing education for its members without travel expenses, AHRA partnered with iCohere and its Unified Learning System to explore a fully virtual conference format.

Using the iCohere Unified Learning System, AHRA delivered a 100% virtual conference featuring nine pre-recorded sessions, a live keynote, promotional previews, scheduled live chats, extended on‑demand access, dedicated customer support, and volunteer conference monitors. The iCohere-powered event doubled typical in-person attendance, attracted new participants, achieved about 10% live-chat engagement, earned especially positive post-event feedback, and positioned AHRA to host additional virtual conferences.

Association for Medical Imaging Management