Case Study: walllet.com achieves 5,000+ installs with ICODA

Walllet.com reaches 5,000+ installs with ICODA

The customer, Walllet.com, was a new crypto wallet brand launching without any brand awareness, SEO presence, or a crypto license into a highly restricted advertising ecosystem. Their unique spelling further complicated organic discoverability. They partnered with the vendor ICODA to achieve 5,000+ app installs at launch and build an SEO presence.

ICODA executed a multi-channel strategy involving a PR campaign that secured 23 SEO-optimized articles on top-tier crypto outlets and paid advertising across five restricted platforms. The vendor successfully navigated the complex "grey zone" environment, managing over 10 blocked ad accounts. The campaign delivered 5,090 app installs, 440,000 ad clicks, and secured top Google rankings for key search queries, successfully launching the new wallet.

Walllet.com