Case Study: Tangem acquires 15,000 new users and boosts coin performance with ICODA's trading competition campaign

Tangem acquires 15,000 new users with ICODA

Tangem, a provider of secure blockchain solutions, faced the challenge of standing out in the extremely competitive cryptocurrency sector. Their goals were to raise brand awareness, acquire new users, and stimulate the price of their native token. To address this, they partnered with the crypto marketing agency ICODA.

ICODA implemented a six-week trading competition designed to drive interest towards Tangem's coin. The solution required participants to buy tokens on Binance DEX to be eligible for prizes, including a $1 million pool and extravagant gifts. ICODA integrated custom tracking software to combat fraudulent activities and ensure prize distribution to genuine users. The campaign was highly successful, resulting in the sale of tokens worth $1 million, a raised cryptocurrency price, and the acquisition of 15,000 new users for Tangem.

Tangem