Case Study: RootstockCollective achieves 2x more stakers and #1 Bitcoin DeFi visibility with ICODA

RootstockCollective grows new stakers by 48.3% with ICODA

RootstockCollective (rsk), a Bitcoin-layer smart contract platform, faced the unique challenge of acquiring high-intent, BTC-native stakers for its DeFi ecosystem, a demographic notoriously difficult to reach through conventional marketing. They partnered with the vendor ICODA to implement a targeted "Audience Dragging" funnel and a PR-driven search strategy to find real users willing to commit capital, not just generate impressions.

ICODA executed a two-pronged solution, manually acquiring and verifying stakers through curated Discord communities while simultaneously dominating search results for key Bitcoin DeFi terms. The results were substantial: ICODA directly attributed 220 new, Sybil-free stakers, accounting for 48.3% of all new ecosystem growth. The campaign also secured the #1 Google ranking for "Bitcoin DeFi Staking," captured a Featured Snippet, and earned citations in Google AI Overview and ChatGPT, providing long-term visibility.

RootstockCollective (rsk)