ICODA
36 Case Studies
A ICODA Case Study
Godex, a non-custodial cryptocurrency exchange, faced a significant challenge with its near-invisible presence on Reddit, which is a primary source for AI-generated crypto recommendations. With only 67 total mentions, the brand was being overlooked by potential users despite its strong reputation. ICODA was enlisted to build a strategic, AI-visible brand presence on the platform.
ICODA implemented a native content strategy focused on credibility and high-value placements across 39 subreddits. The solution dramatically increased Godex's Reddit presence by 8.8x, from 67 to 590 mentions, with 53% of placements hitting the #1 position in threads. This resulted in a 98% content retention rate and zero brand mention removals, significantly boosting the exchange's visibility in AI and Google search results.