Case Study: Defiway achieves a 46% conversion rate from ChatGPT users with ICODA AI SEO

Defiway boosts conversions 46% in 30 days with ICODA

The customer, Defiway, a crypto payment platform, faced the challenge of tapping into high-intent Web3 traffic while contending with rising ad costs and decreasing returns from traditional SEO. To address this, they partnered with the vendor ICODA to implement an AI SEO strategy focused on AI-powered search discovery.

ICODA executed a full-stack AI SEO solution, performing a technical site audit and creating optimized, indexable content for platforms like ChatGPT. This strategy positioned Defiway as a top answer for targeted queries. The results were significant, with traffic from ChatGPT users achieving a 46% conversion rate, outperforming Google organic traffic by 1.6 times and boosting overall user acquisition by 25%.

Defiway