Case Study: a crypto ecosystem project improves brand reputation and reduces negativity with ICODA

Crypto Ecosystem Project boosts reputation to 80% positive with ICODA

ICODA was engaged by a crypto ecosystem project facing a severe online reputation crisis. The project was inundated with negative reviews on major platforms like Trustpilot and Scamadviser, and harmful content dominated search results and social media, threatening its credibility and user acquisition.

To address this, ICODA implemented a comprehensive four-stage solution. This included generating and posting authentic positive reviews across multiple platforms, executing a multi-language Search Engine Reputation Management (SERM) campaign to push down negative links and promote positive ones, performing real-time monitoring and smart shilling on social media, and conducting active community management. As a result, ICODA successfully made key search results 80% positive across four languages, published over 750 positive reviews, and displaced more than 10 negative links from top search positions, significantly increasing the project's trust and credibility.

Crypto Ecosystem Project