Case Study: a crypto casino targeting players in Indonesia achieves 1.01M+ impressions and 81.5K+ clicks with ICODA’s Google Ads strategy

Crypto Casino Targeting Players in Indonesia scales Google Ads to 1.01M+ impressions with ICODA

The customer, a crypto casino targeting players in Indonesia, faced the challenge of scaling paid traffic in a heavily restricted Google Ads vertical where campaigns are frequently limited or paused. ICODA was hired as their iGaming PPC agency to build a resilient Google Ads system for generating large volumes of qualified traffic instead of relying on a single high-performing campaign.

ICODA implemented a dual-strategy Google Ads solution combining high-volume Display campaigns for scale with intent-driven Search campaigns for efficiency. This was supported by a continuous process of testing and rotating campaigns to sustain performance. The results included over 1.01 million impressions, 81,500 clicks, and an 8% CTR. ICODA's system also drove 40,466 users to the site, accounting for nearly 60% of all site users during the measured period.