Case Study: a blockchain-based crypto presale project achieves 4,239 sales with ICODA's Meta Ads strategy

Blockchain-based Crypto Project drives 4,239 presale sales with ICODA

A blockchain-based crypto project launching a presale approached ICODA to drive high-quality traffic and optimize conversion rates for their capital raise. Their challenge was to identify the most effective advertising channels and audience segments to achieve cost-effective conversions and maximize presale participation.

ICODA implemented a targeted Meta Ads strategy after testing revealed it was the most cost-effective channel. Through continuous A/B testing, optimization, and strategic scaling, ICODA helped the client achieve 4,239 sales with a total ad spend of $35,000, resulting in an optimized cost per sale of $5.45. This successful paid traffic approach maximized conversions and allowed the client to reach their fundraising goals effectively.