ICODA
36 Case Studies
A ICODA Case Study
The customer, a Bitcoin casino, faced a significant online reputation challenge. Its most important Google search results were dominated by skeptical forum threads and independent review sites, leaving the brand with no controlled, non-promotional voice for queries like "is it legit" and "reviews." ICODA was engaged to perform online reputation management and community reputation management services to address this visibility problem.
ICODA executed a Quora marketing campaign consisting of eight questions and 200 strategic comments. The strategy focused on creating honest, peer-like answers that matched real search intent. In just three weeks, this campaign achieved page-one Google placement for all six tracked queries, earned a "Top Answer" badge, and outranked established authorities like Casinomeister, all with a $0 ad spend.