ICODA
36 Case Studies
A ICODA Case Study
20lab.app, a web-based platform for creating ERC-20 tokens, faced the challenge of competing in the highly competitive US crypto market. Despite having a functional product, their main generator page lacked deep semantic coverage and stable top rankings for high-intent commercial keywords, preventing organic search from being a predictable growth channel. They partnered with the SEO experts at ICODA to address this.
ICODA implemented a focused strategy centered on dominating a single high-value commercial keyword cluster. They rebuilt and optimized the main generator page to align with user intent, expanded its semantic depth, and made UX improvements to strengthen engagement signals. As a result, ICODA helped 20lab.app achieve over 20 commercial keywords in the top 10 search results, including the #1 ranking for "create a crypto token," and drove an 80% increase in organic traffic within just three months.