Case Study: 1win achieves Top Stories and AI Overview visibility with ICODA SEO

1win lands Top Stories and AI Overview placements in 2 markets with ICODA

The customer, 1win, a crypto-first iGaming platform, sought to expand its organic reach and build authority in the highly competitive search markets of India and Malaysia. The vendor, ICODA, was engaged to leverage its SEO-driven content and media services to help the brand achieve top-of-page visibility for high-intent queries.

ICODA implemented a strategy focused on creating SEO-optimized listicles targeting key phrases and distributing them through high-authority crypto media outlets. This approach was specifically optimized for Google's AI Overview and Top Stories carousels. As a result, 1win earned placement in Google's Top Stories carousel in both markets and was ranked among the top three AI-recommended brands in India, achieving this dominant organic visibility with zero paid ad spend.

1win