Case Study: Australian Winemaker achieves 50% faster contract execution and enables global expansion with Icertis Contract Management (ICM)

Australian Winemaker Deploys ICM Enterprise-Wide to Enable Business Expansion and Optimize Global Operations

An Australian, vertically integrated winemaker (AU$13.8B market cap) that produces 36.4 million cases of wine sold in 70+ countries faced thousands of contracts and a legacy system that lacked visibility and control over contractual risk and compliance. The company needed a future-proof contract platform to automate approval rules across 13 departments, support legal-entity signatories and e-signatures, mitigate tax and legal risk, and scale quickly for global expansion.

The company selected Icertis Contract Management (ICM), a cloud-first, Azure-native platform, and went live in five months with 43 contract types and multilingual deployment across nine countries. ICM’s hybrid rules engine (60,000+ business logic conditions) automated approvals and signatory rules, enabled real-time e-signature execution, and gave executives auditable control. Results included AU$317M of contracts created in month one, contract turnaround cut from 13 to 7 days (≈50% faster), and automated enforcement of approval rules rising from 0% to 100%, improving compliance and reducing risk.