Case Study: Campus triples its user base with IceRock’s app commercialization and Kotlin Multiplatform development

Campus grows users 3x to 750,000 with IceRock

Campus, a student-focused mobile app, faced the challenge of monetizing its free application and significantly growing its user base. The app's outdated Android version was also costly to maintain. IceRock was tasked with helping commercialize the product and overhaul its development.

IceRock implemented a multi-faceted solution involving marketing initiatives like VK geotargeting and Yandex Mediation, alongside a technical rewrite using Kotlin Multiplatform. This streamlined development, allowing for simultaneous iOS and Android updates. As a result, IceRock helped Campus increase its users from 247 to 750,000, achieve a top free app ranking, and generate substantial revenue through effective ad monetization.

Campus