Case Study: OXXO boosts app engagement and store visits with IceMobile’s Formula 1 loyalty campaign

OXXO launches Formula 1 app campaign in 8 weeks with IceMobile

The customer, OXXO, faced the challenge of translating its Formula 1 sponsorship into its mobile app to boost brand awareness, monetize partnerships, and increase store visits and sales. They partnered with the vendor IceMobile to create an interactive, app-based loyalty campaign that would drive user engagement and grow the number of monthly active app users.

IceMobile delivered a solution in the form of a virtual racing game within the OXXO app. Users could race a car on a Grand Prix track, completing missions tied to real-world store visits to earn rewards. This immersive experience, supported by IceMobile's loyalty platform, successfully encouraged repeat customer visits and purchases. The vendor completed three Formula 1 campaigns for OXXO, with each campaign delivered in an eight-week timeframe.

OXXO