Case Study: OXXO boosts app engagement and customer spending with IceMobile's in-app loyalty campaign

OXXO boosts app engagement with IceMobile’s 16-game loyalty campaign

OXXO sought to increase app usage and customer spending in celebration of its 45th anniversary. To meet this challenge, they partnered with vendor IceMobile to develop a special in-app loyalty campaign aimed at boosting brand awareness, growing the user base, and increasing sales frequency.

IceMobile created a dynamic in-app gaming experience where users could earn points by playing games tied to real-world actions like shopping at OXXO stores or partner locations. The solution included loyalty strategy, game development, and API integration. This initiative, which featured 16 different games and partnerships with brands like KitKat, successfully engaged users and incentivized store visits. The long-term partnership with IceMobile, spanning seven years, was key to delivering this campaign.

OXXO