Case Study: Kruidvat boosts loyalty and engagement with IceMobile's new app experience

Kruidvat launches all-in-one loyalty app with IceMobile

The customer, Kruidvat, faced a challenge with their existing app, which functioned as a basic online shop but lacked a strong brand and customer experience. Their goal was to create a customer-first loyalty hub. Vendor IceMobile was engaged to address this.

IceMobile delivered a complete app concept and design focused on personalized experiences connecting online and in-store journeys. Their solution included UX/UI design, a campaign strategy, and the development of a "Shake & Win" loyalty game integrated into the app. This transformed the app into an engagement and loyalty ecosystem for Kruidvat.

Kruidvat