Case Study: ABN AMRO achieves award-winning mobile banking growth with IceMobile

ABN AMRO serves 3.7 million mobile banking users with IceMobile

IceMobile partnered with ABN AMRO to address the challenge of meeting intensely high customer expectations for a mobile banking experience. The bank needed an app that would not only keep pace with the fintech landscape but also set new standards and help it stay ahead of competitors in the Netherlands.

The solution involved a comprehensive approach from IceMobile, including strategy, UX/UI design, and full-stack development. Over a 12-year partnership, they built an app featuring real-time balance checks and numerous self-service functions. As a result of IceMobile's work, the ABN AMRO app is used by 3.7 million people and maintains a high rating of 4.6 on app stores.

ABN AMRO