Case Study: 7-Eleven Hong Kong boosts app downloads and daily engagement with IceMobile

7-Eleven Hong Kong boosts app engagement with IceMobile

7-Eleven Hong Kong partnered with IceMobile to launch a new app, aiming to bridge the gap between digital and physical retail. The primary challenge was to incentivize shoppers to download the new app, use it daily, and link their existing membership cards to it, thereby increasing daily active users (DAU) and engagement.

IceMobile addressed this by creating two gamified campaigns featuring missions and guaranteed daily prizes. This approach was designed to foster a habit of daily app usage and drive specific user behaviors. The solution involved comprehensive services from IceMobile, including concept development, user interface design, and full-stack development (frontend, backend, and API integration). The campaigns successfully encouraged downloads and daily interaction with the new app's convenient features.

7-Eleven Hong Kong