Case Study: Tom Parker Ltd boosts sales with Iced’s bespoke ecommerce and digital marketing solutions

Tom Parker Ltd boosts sales 39.4% with Iced

Tom Parker Ltd, a leading UK distributor of fluid power products, faced challenges with an outdated and restrictive ecommerce website that poorly represented their innovative company. Their previous system lacked essential features like SEO options, payment gateway expansion, and mobile responsiveness, making it difficult to manage their vast inventory of over 36,000 products. They enlisted the full-service agency Iced to create a fresh, user-friendly digital solution.

Iced designed and built a bespoke PHP ecommerce site to accommodate Tom Parker Ltd's large product catalog and traffic. The solution included a highly functional site with features like a digital flipbook catalogue and, in a later update, search filters and an image-based navigation. The work by Iced led to significant improvements: an 11% increase in users, an 8% decrease in bounce rate, and a substantial 39.4% increase in sales from the previous year.

Tom Parker Ltd