Case Study: Protective Masks Direct achieves improved Magento performance with IceCube Digital

Revamping Protective Masks Direct for Enhanced Performance | Case Study

Protective Masks Direct, a leading UK supplier of safety equipment, faced significant challenges with its outdated Magento 1 eCommerce platform. Issues included a slow search function, a non-responsive design, a complicated checkout process, and inefficient inventory management, all of which hindered customer engagement and sales. To address these problems, they partnered with the Magento development service from IceCube Digital.

IceCube Digital successfully migrated the site to Magento 2 and implemented a comprehensive solution. This included a mobile-first responsive redesign, a streamlined one-page checkout, integration of multiple payment gateways, and a real-time inventory management system. For Protective Masks Direct, IceCube Digital's work resulted in a measurable increase in website visitors, a higher conversion rate, and improved search engine rankings with keywords reaching the top 10.

Protective Masks Direct