Case Study: Dortech Direct achieves 117% organic traffic growth with IceCube Digital

Dortech Direct increases organic traffic by 117% with IceCube Digital

Dortech Direct, a UK supplier of construction materials and tools, faced challenges with its ecommerce website, including poor search engine optimization, slow loading speeds, and a lack of a content strategy. Their goal was to rank for competitive short-tail keywords to increase organic traffic. They engaged the vendor, IceCube Digital, for professional SEO and Magento development services.

IceCube Digital conducted a thorough website audit and implemented a comprehensive solution. This included speed optimization, fixing on-site technical issues, integrating a WordPress blog for content, and building quality backlinks. Their efforts resulted in a 117% increase in organic traffic and a 73% growth in organic sales over a six-month period for Dortech Direct.

Dortech Direct