Case Study: Dortech Direct streamlines Magento 2 checkout and boosts user experience with IceCube Digital

Dortech Direct boosts checkout experience with IceCube Digital

The customer, Dortech Direct Ltd, a UK building materials supplier, faced significant challenges with their Magento 2 ecommerce platform. Their issues included an incompatible payment gateway that forced manual telephone processing, an inability to display imported product reviews, and an outdated homepage layout that was affecting the customer experience and costing sales. They enlisted the vendor, IceCube Digital, for a custom Magento 2 development solution.

IceCube Digital developed a new mobile-friendly homepage and created a custom solution to import and display product reviews. Their key intervention was implementing their proprietary Mageice One Step Checkout extension, which was modified to allow customers to select specific delivery dates and methods and was made compatible with third-party payment solutions. The vendor's work resulted in a measurable impact, including a significant increase in average session duration, revenue growth, and new website users.

Dortech Direct