Case Study: Devlin Funeral Home achieves higher-quality leads and improved ROI with IceCube Digital’s Google Local Service Ads

Devlin Funeral Home

Devlin Funeral Home, a family-owned funeral home, struggled to build a stronger digital presence to reach more families online during difficult times. They found it hard to connect with new customers searching for funeral services and had difficulty tracking which of their marketing activities were actually working. IceCube Digital was enlisted to help solve these challenges using Google Local Service Ads.

IceCube Digital implemented a campaign using Google Local Service Ads to place Devlin Funeral Home at the top of search results. The solution included empathetic ad messaging, optimization for mobile devices, and securing the Google Guaranteed badge to build trust. As a result, IceCube Digital delivered a significant increase in qualified leads for the client, along with an improved overall conversion rate and more accurate marketing ROI tracking.

Devlin Funeral Home