Case Study: Cooked Goose Catering achieves 699.80% ROI with IceCube Digital Google Ads

Cooked Goose Catering

Cooked Goose Catering, a catering company serving Greater Pittsburgh for over 35 years, faced challenges with its Google Ads performance, including low click-through rates, a high cost per acquisition, and ineffective targeting. To boost its online presence and attract new customers, it partnered with IceCube Digital for a solution.

IceCube Digital's PPC experts reorganized the disorganized account structure, implemented a Performance Max Campaign for precise targeting, and added negative keywords to eliminate irrelevant searches. This strategy significantly enhanced campaign performance, resulting in a 700% ROI on an ad spend of $3,941 and a substantial increase in bookings for Cooked Goose Catering.

Cooked Goose Catering